“Loyalty is everything!”
Loyalty. Such a noble trait that we seek and deeply value in our closest friends, family members and colleagues at work. When used in a business context, it is usually preceded by “customer” and is a primary goal of the marketing strategist. But it wasn’t a marketing strategist who proclaimed “loyalty is everything” for health care providers earlier this year at the Executive Dialogue sponsored by the Society for Healthcare Strategy and Market Development. Michael Modic, MD, Chief Clinical Transformation Officer for the Cleveland Clinic, passionately left participants with this advice at the close of the two-day program focused on breakthrough ideas to transform health care. Loyalty is an interesting concept to consider when thinking about the relationship between a patient and his or her