Day: April 25, 2024

“I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth.” That quote from President John F. Kennedy’s speech to a joint session of Congress on May 25, 1961, is perhaps the most often cited example of the philosophy that when you set stretch goals, amazing things can happen. And who doesn’t want to accomplish amazing things. So, the fact that the “R” in our smarter S.M.A.R.T. goals model stands for “realistic” may be surprising. Realistic sounds so safe … run-of-the-mill … even boring. Don’t we want bigger, inspiring, stretch goals? Maybe even “B.H.A.G.s”? Even if you haven’t read the best-selling business book Built to