Have we lost the power of purpose in health care?
Understanding purpose in organizations seems to be one of the most talked about issues – and opportunities – in companies today. A few weeks ago, 181 CEOs who are part of the prestigious Business Roundtable signed a new statement on the “Purpose of a Corporation.” No longer is simply driving shareholder value the top priority, they said. Rather, the statement recognized that the purpose of an organization in management is key in engaging and serving all stakeholders: customers, employees, suppliers, communities and shareholders. Haven’t we always understood purpose in healthcare? Many in health care would argue that we’ve always understood the purpose of our organizations in management. After all, can there be a higher purpose than serving our fellow human beings at some of the