Does it feel like employees treat your messages like “junk” mail?
Are you old enough to remember when “junk mail” described all those flyers, catalogs, and solicitations we unloaded every day from our physical mailbox? Most of those pieces of mail were tossed aside, unopened, and trashed. Today, it’s our electronic mailboxes that are filled with “junk” every day. Some of those unsolicited messages from outside our organizations truly are junk. But many messages we write to communicate with employees are treated like “junk.” Translation: they never get read. “No one reads their emails!” It’s one of the most common complaints related to employee communication we hear from many managers. And we understand their frustration. We’ve all been conditioned to rely on email as the first line of defense in internal communication. The problem is that