The 5 best ways to reinvest and reinvent internal communication
Back in the day, Public Relations departments devoted lots of time and resources to communicating with internal, not just external, audiences. Companies cared about how to improve communication with employees because it was viewed as an essential, smart, strategic investment. Unfortunately, tactics sometimes fell short of meeting strategic goals. Maybe that’s why many companies abandoned house organs. (Yes, that’s what we used to call company newsletters.) Plus, writing for internal staff just didn’t seem as glamorous as crafting campaigns directed at the press, consumers, investors, and/or the community-at-large. My, how times have changed. Arguably, employees are a company’s most important audience in today’s labor environment. Given the new challenges of recruitment and retention, how to improve communication with employees again should be a top operational