The power in purpose: how healthcare can more effectively engage Gen Z
From frontline workers to senior executives, ask anyone in healthcare what common challenges they are experiencing, and you are sure to hear frustrations about the “new generation of employees.” Leaders who just made sense of Millennials are now trying to figure out how to engage Gen Z, and pre-existing negative stereotypes of this cohort have become further entrenched as TikTok videos and the concept of “quiet quitting” began making the rounds. Despite their notorious reputation, Gen Zers are actually highly practical and recognize the importance of hard work. Dr. Jean Twenge’s extensive research on generations reveals that they are more likely than the previous generation to say that work will be a central part of their lives.1 So, how can healthcare leaders engage Gen Z’s