
3-5 years to change culture? Cignetti and IU didn’t think so
For years, we’ve been told that research proves it takes 3-5 years to change an organization’s culture. Apparently, Curt Cignetti, head coach of the Indiana Hoosiers football team, didn’t get that memo. In nearly every interview I’ve seen during this record-breaking season, especially ones featuring Heisman Trophy-winning quarterback Fernando Mendoza, the team’s culture comes up more often than any other factor to explain how their unprecedented college sports miracle happened. My gut tells me that Curt Cignetti started changing the culture of IU football during his first 3-5 minutes – not years – on the Bloomington campus. Like college athletics, companies are complicated organisms, filled with mountains of rules and regulations, policies and procedures, and tried-and-true traditions that dictate how things get done. So, how








